TP-Link

Meet the New Omada

Why is Omada Rebranding?

Redefining Omada with a Distinct Identity

Visual Identity Design Update

Omada’s new, distinct, and impactful visual identity easily sets it apart from competitors. The introduction of a unified account system, enhanced support system, and a revamped official website will offer customers and partners comprehensive, professional, and systematic full-stack services, leading to better market responses.
Embracing a Standalone Brand Identity

Omada’s rebranding asserts its independence in the global B2B market. This transformation solidifies its role as a trusted and specialized partner for business solutions worldwide.

Sharpening Omada's Brand Strategy and Focus

Dedicated to Business Success

Omada is now TP-Link’s exclusive brand for B2B. This strategic move reaffirms Omada’s deep commitment to the B2B sales channels, highlighting the firm’s dedication to empowering business partners with advanced business solutions.
Partner-Driven Growth

Omada provides exceptional value for modern businesses through innovative technology, robust security, reliability, and strong partner support. The SolutionX Partner Program offers exclusive benefits, value-added tools, and competitive pricing to help partners maximize profitability and market potential.

New Logo

Our new logo more prominently underscores Omada, signaling its evolution as a standalone B2B brand from TP-Link.
Inspired by circularity, the prominent “O” icon highlights Omada’s commitment to empowering businesses with cutting-edge business solutions.

2016-2024

Beyond 2025

Logo Inspiration

Our logo is the most focused, powerful, singular representation of our company. In protecting the integrity of our logo, we protect the integrity of our brand. It is the most important and core element of our visual identity.

Visual Concept

The repeating line pattern conveys the idea of integration and a seamless experience with engineered steps.

Smooth Communication

Circularity, Ecosystem

Logo Overview

Our logo includes three elements:

1. Our wordmark

2. An icon inspired "O"

3. An endorsement line

Our logo takes an ordinary letter and transforms it into an iconic symbol. The wordmark's lowercase sans serif type creates an approachable, human feel, while the TP-Link endorsement reinforces our expertise.

Wordmark

Icon “O”

Endorsement

New Color and Typography

Color Specifications

Our color palette features vibrant colors that signal trustworthiness and innovation.
Distinct and impactful, these colors help distinguish Omada from the competitive landscape, while connecting to the TP Link parent brand.
Our primary colors should be the focus of our communications. They will makeup the majority of color use presenting Omada by tp-link as generally Deep Teal and white. Grays and blacks reinforce the bold contrasts.

Primary Font

Manrope is a modern sans-serif font that is both open-source and variable. These features make it flexible and easily implemented in print, web, and other applications.

Manrope

Extra Light
Light
Regular

New Cloud Platform

Omada Cloud-Based Controller

2016-2024
Beyond 2025

Light Mode

Dark Mode

New Mobile APPs

Omada New App

Omada New Navi